The Great MMO Migration

            Recently I have stumbled upon a campaign funded by Battlenet, which is the video game company responsible for man hits. They are attempting to revitalize the player-base in their MMORPG (Massive Multiplayer Online Role Playing Game) Guild Wars 2.

Utilizing media from all genres they put the ball in the hands of the consumers to liven up the campaign. Under the guise of ‘The Great MMO Migration” Battlenet asked consumers to record themselves performing in front of the camera. They are to recite an oath that they create Madlibs style allowing each person to create a unique oath. Once the recording is done they need to submit it to Youtube for all to see in order to win a copy of the game for free.

As far as advertising goes for a video game, this is a step forward. As a guy who enjoys watching others on Youtube, this has motivated me to submit my first video to Youtube.  I love this type of advertising. Instead of spoon-feeding consumers as they sit on their bums, it urges them to get out of their chairs and create. Its got video, scripting, acting, beautiful artwork, wonderful audio, and video games all wrapped into a ball. Best of all, it’s created by the gaming community, allowing the players to become acquainted with the guilds they are a part of.