I found something and I don't know how to handle it.

So for those of you who don't know the popular FPS franchise Call of Duty released their newest game yesterday, Call of Duty: Ghosts. Now I'm not here to argue for or against the game I want to talk about the merchandise. Specifically this:

                               
I'm not going to rant about the effects violent games have on children, the fact is the game is rated M as in Mature, meaning you cannot purchase the game until you are 17. Now Mega Bloks seems to be  advertising to children (mature people prefer Legos anyway) Now this isn't the first time Mega Bloks has released a game tie-in, they released a series for the game Halo 4. However this never bothered me, which brings about an interesting discussion about how the enemy in the game affects the acceptability of it but that's for another day. Also games do release merchandise such as action figures or weapons from the game that do appear to be toys and could be mistakes as an advertisement towards children. Which begs the question; Is this series meant to be collector items? First of all, unlike the Halo series the Call of Duty Mega Bloks are given their own display away from the rest of the Mega Bloks and they are given the Collector's Items tag. But while looking into this I realized something.
                                       

What makes these any different? The fact that they're green, because they don't look completely human? No, none of the above. I realized that is there was a little sticker on the packaging that said: Call of Duty, I might have been going after Mattel or something. In fact looking back, whether it was with my little green army men or just a stick disguised as a gun, I have been playing Call of Duty, Red Dead Redemption and Halo since long before they were released.  And no one has been sued for the sale of the little green army men(in the 80's violent toys were on the hot list, but video games squelched that pretty quickly.) So, where does this leave us? No where. It's the controversy that fuels the controversy, meaning if there was no issues related to video games and violence, if MegaBloks had released just army men without the Call of Duty tag I would not be talking about it.


So, what do you guys think? Should Treyarch (Call of Duty developers) be held responsible for allowing these toys to be distributed? Or are you just tired of hearing about this topic?